Rapid

Curious about how leading companies like, PepsiCo, Frito-Lay, Quaker, Hershey’s, generate innovative ideas? They turn to firms like Sterling Rice Group (SRG), where experts collaborate intensively to create and filter concepts swiftly. As a part of SRG's design council, I played a role in illustrating concept ideas through quick visual sketches, recognizing the potency of images in conveying ideas efficiently. In this dynamic environment, visuals hold significant weight, considering that images are processed 60,000 times faster than text.

Some examples :